Greening the corporation: management strategy and the environmental challenge
Corporate responses to environmental challenges are hotly debated, and they are often held directly or indirectly responsible for significant worldwide environmental destruction. A number of corporations are beginning to respond to environmental and social concerns and are taking these into account. This process, known as the 'greening of the corporation', is fraught with contradictions since the foremost aim of the corproations is to earn profits. In this unique book, Robbins examines traditional and social-environmental corporate cultures, green management styles, environmental regulatory systems in North America, Europe and Asia and social auditing.
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