Digital Entrepreneurship in Emerging Economies: The role of ICTs and local context
Advances in digitisation and the development of information and communication technologies (ICTs) is creating opportunities for new types of entrepreneurial activities in emerging economies. However, there is very limited international business research to understand the nature of digital entrepreneurship in emerging economies. Using qualitative case studies developed in Cameroon I investigate how ICTs as operand resource shape the choices that digital entrepreneurs make when dealing with local contextual influences on digital entrepreneurship. Based on empirical analysis of the cases I develop five testable propositions about how digital entrepreneurs respond to local contextual factors in creating digital entrepreneurs.
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42nd AIB-UKI Conference