The Nature of Emerging Digital Business Models in Sub-Saharan Africa: A Study of Cameroonian Cases

Author
Keywords
Abstract
Digital business models are increasingly being created in Sub-Saharan Africa, thanks to the digital revolution currently taking place across the continent. Whilst academic efforts in understanding such business models is still nascent, we use the explicit case of Cameroon in this paper to provide in-depth qualitative evidence of the nature of business models from the perspective of digital entrepreneurs. We note that although there is a considerable success in developing digital business models capable of creating both economic and societal value, these entrepreneurs face major challenges for value capture as they rely on weak notions of sustainable business models. By uncovering the type of value created and the value capture issues, we develop a framework that accommodates the managerial and policy implications for encouraging successful digital business models in SSA.
Year of Conference
2016
Conference Name
5th International Conference on Business Servitization
Number of Pages
141-146,
Publisher
OmniaScience
ISBN Number
978-84-945603-8-5
URL
http://www.servitization.org/p/servitization-2016.html
Series Title
International Conference on Business Servitization