From Followers to Leaders: Managing Technology and Innovation

Author
Keywords
Abstract
Innovation is at the heart of growth. To innovate, firms in newly industrializing countries cannot hope to match the R&R spending of the world's leaders. This book argues that they do not have to. By learning from the best, and focusing innovation effort on design and cultural change, firms from the unlikeliest places can catch up and then move ahead of world leaders.
Year of Publication
2002
Number of Pages
232,
Publisher
Routledge
City
London, UK
ISBN Number
0415251761
URL
http://www.routledge.co.uk/shopping_cart/products/product_detail.asp?sku=&ppid=76880&isbn=9780415251754